Miami-Dade Transit Removes Controversial Ads From Buses

Miami-Dade Transit is no longer rolling along with a controversial ad campaign that some said is demeaning to women.

The department ordered the removal of the Estrella Insurance ads from county buses, officials said Thursday.

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“The Director further reviewed the ad and concluded that the ad was detrimental to the aims and reputation of Miami-Dade Transit,” the department said in a statement. “We are reviewing policies in place to minimize the likelihood that advertisements that are detrimental to the aims and reputation of Miami-Dade Transit are displayed. Miami-Dade Transit is and always has been committed to the community which it serves.”

One ad featured a woman named “Money” tied to a chair, asking to be rescued. Another showed a woman’s legs with her shorts around her ankles.

Critics said the ads were insensitive to the issue of human trafficking.