1 Fort Lauderdale
News & Reviews
Miami-Dade Transit is no longer rolling along with a controversial ad campaign that some said is demeaning to women.
The department ordered the removal of the Estrella Insurance ads from county buses, officials said Thursday.
“The Director further reviewed the ad and concluded that the ad was detrimental to the aims and reputation of Miami-Dade Transit,” the department said in a statement. “We are reviewing policies in place to minimize the likelihood that advertisements that are detrimental to the aims and reputation of Miami-Dade Transit are displayed. Miami-Dade Transit is and always has been committed to the community which it serves.”
One ad featured a woman named “Money” tied to a chair, asking to be rescued. Another showed a woman’s legs with her shorts around her ankles.
Critics said the ads were insensitive to the issue of human trafficking.